What You Need to Know to Harness Market Energy

A market perspective is more than facts and figures. If you are going to use market energy to drive the sales process, you need a profound understanding of why people will change their behavior and adopt your technology-enabled solutions. Although estimated market size and growth projections are important things to know, the qualitative information about what is motivating customers to change is often more useful. A market perspective is information that helps you understand the fundamental causes driving technology adoption and market evolution. It is a “big picture” perspective of the market today and in the future.

Information Required to Harness Market Energy

Technology Value Proposition
A definition of the technology; its potential applications, what people do currently to satisfy fundamental needs; how the technology will cause people to change their behavior; benefits users can expect from adoption, and how it will create incremental wealth, so you understand how your technology solution will create new markets and wealth.

Market Drivers
A definition of the economic, demographic, regulatory, and technology trends that are causing the new market to develop; quantification and descriptions of the increasing desire for what the technology enables, and quantification and descriptions of the costs of legacy constraints, so you understand what is causing the market to evolve and how it creates market energy.

Emerging Market Segments
Explanation of how the market drivers are interacting to create change; the impact of these changes on consumer and organizational behavior, and emerging business strategies designed to support these new behaviors, so you can identify high potential market segments and find opportunities faster.

Business Strategies
New business strategies that enable companies to respond to the market change and capture new opportunities, including how the strategies work; what they accomplish, and expected results, so you can create demand.

Adoption Drivers
A definition of strategic, economic, operational and technological motivations for adoption including how the technology enables new business strategies; increases profits; improves productivity, and enables new capabilities, so you can focus your prospecting.

Profiles of Early Adopters
Descriptions of early adopters; why they bought the new technology; how they applied it to build competitive advantage, and early results and benefits, so you can score early wins and build market credibility.

Market Forecasts
S-curve analysis of the market evolution; description of the fundamental causes of adoption; forecast of 50% market adoption milestone, and evolution of new customer’s compelling reasons to buy, so you can forecast the tipping point and maximize your market share potential.

The Role of Technology in Managing Crises

What Has Technology Done to Crisis Communication?

As late as the 1980s and 1990s the limited communication choices were alert sirens, public announcement systems, television and radio broadcasts. Today, technology is offering new and improved methods of communication for crisis management and other uses almost daily. Information can be transmitted in the blink of an eye.

How has technology progressed over the last couple of decades?

* Fax machines
* Emails
* Two way radios
* Cell phones
* Text transmissions
* Wireless computers
* Automated communication via software programs
* Improved software programs almost daily

Today, there is software available and in use that will instantly notify an entire network of computer users over a local or globally connected network of impending danger automatically upon warnings issued by the National Weather Service. This same group of users can be notified manually of other types of dangers.

In addition to this option, it is also possible for a person in authority to sit down in front of a microphone and camera and deliver a personal message and directions to employees in various locations simultaneously. This can be delivered to computer users or a centralized computer screen.

In years past, crises would be announced on the local news as previously recorded. Today, events can be videoed and broadcast live on both television and internet as they happen. Not only that, but technology has made it possible to video events from great distances providing much greater safety to those in the news industry.

What Does this Mean for Crisis Management?

This makes it possible to manage a crisis much more promptly. However, with more power comes more responsibility. This means that decisions have to be made on a moment’s notice and excuses are not easily tolerated.

Because technology has eliminated excuses and streamlined communication, it is essential that every company and organization have a clear-cut policy and set of emergency procedures outlined and practiced to be performed seamlessly the minute it is required. The public does not look favorably on those that have neglected the responsibility of implementing these types of technologies and displaying preparedness in the face of a crisis.

For the sake of the public safety and corporate reputation management it is imperative that you research the technologies that are available thoroughly. Employ the services of the professionals that can put these technologically advanced services at your fingertips and help you implement them into your crisis management plan of action.

6 Ways to Use Technology That Everyone Has to Increase Connection and Participation At Meetings

As meetings continue to morph into readily accessible formats (face to face, video streaming, Skype, mobile apps) for all types of participants we are looking more towards technology to build engagement and interest for our meetings.

It is evident that our new model for meetings in the next decade as we head towards the year 2020 will comprise of face to face, virtual via live streaming, post meeting access via mobile technology and social connections pre-meetings and post meetings.

We cannot discuss technology and meetings without seeing who is doing ‘what’ with technology and then look at how to use the technology that we all have access to increase participation and relevancy of our meetings.

According to New Media Trend Watch 2011, Gen Y’s comprise nearly a quarter of the total US population, and are evenly split between males and females. Less than six in ten are caucasian, and aside from children under 18, Gen Y’s are the most ethnically and racially diverse generation in the country’s history.
Virtually all members of this age group are online, and nearly as many are social network users. Gen Y’s are ahead of the curve by almost any digital metric: online video viewing, mobile internet usage, mobile commerce, and location-based services.

Key numbers – US consumers aged 18-34:
– Internet users: 91% of population in 2011 / 94% by 2015
– Social network users: 86% of internet users in 2011 / 89% by 2013
– Online video viewers: 84% of internet users in 2011 / 90% by 2015
– Mobile internet users: 62% of mobile phone users by 2011 / 76% by 2015

For the rest of the population research shows that Gen X and early boomers are increasing their use of tablets such as IPads to access Internet and are integrating mobile web browsing albeit at a bit of a slower adoption rate than the Gen Y’s.

So here’s what we can acknowledge almost every person who attends meetings will have a smart phone such as an IPhone, Android or Blackberry. We can also assume that they are using their device to text, browse the web, email and instant message.

If we know that we already have access to these items how can we use them to increase connection and participation in meetings?

Here are a few ways we can use the tools we already have:

1. Build your own proprietary social network hub either through Facebook or use a service such as I-Meet to connect with others specifically within your industry or also those who will be specifically attending the meeting.

2. Create an app for your meeting with a game component- a meeting planner I worked with recently created an Amazing Race for all participants where all clues were by text and part of the tasks involved using the smart phones to find out answers.

3. Request your speakers to use technology to increase participation in their sessions. Text to screen technology such as Wiffitti allows participants to engage with the content from the speaker, ask questions and become part of the program.

4. Every smart phone has video capability- create a contest for participants in the meeting to capture their best photos of activities during the conference and then get them to message the photo to a central text number- those photos are then uploaded and shared towards the end of the conference and a prize given to the best photos.

5. This next idea will depend on your privacy guidelines but in addition to publishing email contacts for those attending the conference gather and publish their cell phone numbers so that attendees can text each other during the conference but also for follow up marketing after the conference.

6. Create a central portal for requests that can be texted to all registered attendees at the meeting. Call it a ‘request line’ and basically it is a dedicated text number where people can make specific requests and those requests are mass texted to all attendees for an answer.